AkzoNobel Launches Next Generation Bio-Based Wood Coating RUBBOL WF 3350 for Sustainable and High-Performance Applications

San Francisco

AkzoNobel launched RUBBOL WF 3350, the next-generation water-based wood coating, comprising 20% bio-based ingredients, a strategic advancement in the company's sustainability efforts without compromising the technicality of the product.

RUBBOL WF 3350 is a sprayable opaque coating for wood, formed under the newly established Wood Coating Division of AkzoNobel. This product is used in wood applications for both indoor and outdoor purposes, offering an extended warranty program that affirms its guarantee for durability and long-term performance.

This responsibility is an example of AkzoNobel's commitment to sustainable innovation. As stated by the Sustainable Innovation Manager, bio-based raw materials serve as an important way of reducing environmental impacts, while also encouraging a phased evolution toward a more circular economy in the wood coatings industry. The initiative is also in line with customer demand for environmentally friendly solutions and supports them in fulfilling their own sustainability objectives.

According to the Director of Industrial Coatings, Jim Kavanagh, RUBBOL WF 3350 provides superior performance standards and aesthetic standards equalled by no other premium quality coating, even under extreme weather conditions. This guarantees that the product can satisfy not only the functional requirements but also maintain the aesthetic appeal of the surface it is applied to.

Since 20% of RUBBOL WF 3350 is bio-based, such content has been validated by means of Carbon-14 testing, pursuant to the international ASTM D6866 Method B standard. The renewable raw materials are generated from plant origins, affirming the product's ecological intent.

AkzoNobel is thus continuously extending the application of bio-based ingredients into its wider range of products beyond just wood coatings. Another example is the bio-based coatings supplied for the interior of Kia's EV9 electric SUV, and the Dulux Anno "Angel Version" wall paint launched in China, which improves indoor air quality and carries 48% bio-based content.

This innovation is a landmark in AkzoNobel’s sustainability journey and reflects the proactive positioning of the company to establish the industry in the direction of greener, high-performance coating solutions.

At Novatrends Market Intelligence, we continuously monitor such pivotal developments that signal shifts in technology benchmarks and investment outlooks. Our latest research initiatives aim to decode the market potential, regulatory implications, and business opportunities that arise from innovations in solar cooling systems and related passive enhancement technologies.

To facilitate deeper exploration and assist clients in evaluating related market opportunities, readers are encouraged to review the following research areas that directly stem from this technological development:

1. Bio-based Wood Coatings Market
2. Wood Coatings Market
3. Automotive Bio-based Coatings Market